Emo's Not Dead Case Study
DIGITAL BUILDOUT
SOCIAL STRATEGY FOR THIS GENERATION
- 80K+ new followers in the past 12 months and has been a pillar of content for the emo communities culture
- 169k+ followers on tiktok, 1 million likes, 2 million views in first 4 months on the platform.
- 250k+ subscribers on YouTube in the last 12 months
Emo's Not Dead Cruise
2022 Emo's Not Dead Cruise
The fastest selling cruise in Norwegian Cruise Lines history. A single unique and elevated experience turning into an annual event and one of the most anticipated events in the community.
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Dashboard Confessional
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UNDEROATH
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New Found Glory
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Hawthorne Heights
2022 Cruise Recap
Kickstarter campaign
YOUR BROKEN HERO
Emo's Not Dead & 'Your Broken Hero' AKA Matt Cutshall created a Kickstarter campaign to fund the creation of full length album featuring the greatest emo legends of all time.
- Raised over $293K
- Over 3,000 backers
- Full album set to release Q1 2024
